"Did you know that lobsters . . .Will eat there own legs if no other food is available? - False

Search Engine Optimisation (SEO) Service

"What is Search Engine Optimisation (SEO)?"

Search Engine Optimisation is not advertising, internet marketing or search engine marketing.

Search engine optimisation is the process of making your website "Search Engine Friendly". Small programmes sometimes referred to as crawlers or spiders search the web for new content to list on search engines. Optimising your website helps the spiders catalogue your web pages correctly and reference them on the search engines for people to find.

Why are search engines important?

Search engines are the primary way that Internet users find web sites. There is little point in having a website if people are unable to find it.

Unless you know the specific URL (address) of a website the only way to find it is to use a search engine.

"81% of internet users find new websites by using search engines" Forrester Research.

Not only does your website need to be listed on search engines but it needs to appear in the first few pages of search results. In order for your website to rank high on search engines, it must be search engine friendly (i.e Optimised).

A Jupiter Research survey found that most people will view the first three pages of results and that 90% of consumers clicked on a link in these pages. It also found 62% clicked on a result on the first page.

SEO (Search Engine Optimisation) includes:

Competitor analysis
Keyword Research
Initial Ranking Report showing sites current performance
Optimisation of existing web pages
Creation of additional optimised pages if needed
Creation of a site map
Optimisation of meta tags
Optimisation of the internal link structure
Implementation of anchor texts to bring more weight to Keywords.
Technical check of site to ensure search engine friendly
Hand submissions to all main search engines and directories
Link building to increase link popularity
Re-evaluation and tweaking to further enhance positions

Please contact us for more information about this service